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Conversational Marketing And AI Chatbots To Thrive Automated Pipelines

Even the most simple conversations can be complicated. There are many factors that affect how humans communicate, such as emotions and interests, which ultimately make it more difficult than just talking and listening. On the other hand, the more efficiently you communicate with your customers, the better your relationship with them and the better business and sales perform.

Image credit: Drift, Boston

Human speech and listening are affected by a few important factors: information processing, feedback, linguistic effects and response time.

Response time has always been an important factor in the world of sales, but it is more so today. The fact that more information is just a mouse click away has raised the expectations of prospects and customers to a much higher level than before - immediate reactions or good response times are desired.

As a seller, you also know how important information is to the buyer. If a buyer has to wait too long for it and their procurement process stalls, they won't hesitate to turn to another competitor who offers an identical product but has more value in terms of response time. So, if your company is just half a step behind, you've already lost the game.

It's all about speed: If you respond or reply to customer inquiries within a few hours, your business will be able to thrive in the modern market. On the other hand, if you don't respond within 24 hours, it may be time to rethink your approach, or you risk losing customers altogether, because today’s market is an unforgiving place. To improve response rates, businesses should consider using an automated customer support tool. It will help you increase conversion rates, improve customer experience, and strengthen customer loyalty.

In 2015, Drift's founders understood that modern customers don't want to waste their time on a website where they can't find what they're looking for. They want to get answers quickly and stay in control of the process.

Drift was founded to address these issues. The company puts customer conversations at the center and aims to change the way business is done online and ensures that positive and stable growth is enabled. The company is not just a technology powerhouse, but a company that builds bridges, so to speak, and "connecting buyers with sellers and enabling experiences that everyone loves." So far, the company has served more than 50,000 customers around the world through its dedicated team consisting of about 550 talented employees.

In a simple form of explanation, Drift provides you with automated chatbots for your websites. Nathan Etter (Senior Vice President at Adobe) proudly shared his experience: “We can meet customers where they are and talk to them the way they want to be talked to.” Meanwhile, Nolan Mikowski (Marketing Manager at Freshbooks) said: “Productivity is the number one benefit we have seen with Drift.”

So, you might be now questioning how they successfully do that? Besides the 24/7 availability, it is all about “the right conversation, at the right place and the right time” (because marketing is also just like love!).

Drift offers you personalization’s for your website and your clients. You can easily reach out to potential customers and make them feel like you are talking directly to them. Thanks to a defined target audience, high-values accounts can be quickly identified and received the info they are looking for, or connect them with their assigned sales rep. It's a great way to connect people in real time.

The clever thing that I like about Drift is that it learns fast and produces valuable outcomes. For example, based on what web pages buyers visited, which sales touch points they engaged with, and how often they interacted with your brand, it crafts personalized outreach accordingly. Additionally, the analytics and insights features support your actions and decisions with quality data - you will be informed to hit the right notes with the right (future) buyers.

Do not hesitate to explore what Drift has to offer now. You will fall nicely in love with them and their solutions, just like I did!

I am looking forward to hearing your feedback.

Best regards,




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The way we live, and work is changing dramatically and it also affects traditional B2B sales. This is why we are on a mission to build an amazing community – a digital hub for B2B sales and revenue professionals. We want to bring together exclusive content, engaging discussions, peer expertise, matchmaking, curated newsfeeds, and finally online events as well. It’s all about empowering sales organizations to survive and thrive in the new digital world.


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