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New Data Reveals That B2B Buyers Are Looking For Content And Insight From Expert Resources

At a time when B2B customer buying behavior has fundamentally changed, the importance of thought leadership for customer acquisition increases dramatically.

In fact, B2B buyers need to simplify and streamline their buying decisions as much as possible. More and more buyers are relying on independent online research in the B2B buying process and only contacting sellers towards the end of the buying process. Therefore, it is imperative that your company or products are present and your content is noticed during this phase of online research.

For maximum impact and results, it is also essential to leverage digital/social media channels for your exclusive content to better reach your existing audience and attract new customers.

What are you doing to make sure your company is "Top of Mind" with your target customers?

If you'd like to have a conversation about how you can create a thought leadership strategy for your salesforce, my agency colleagues and I are available at

Best, Roland

PS: Please also read our in-depth article Why Thought Leadership Is So Important to B2B Sales Success.



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The way we live, and work is changing dramatically and it also affects traditional B2B sales. This is why we are on a mission to build an amazing community – a digital hub for B2B sales and revenue professionals. We want to bring together exclusive content, engaging discussions, peer expertise, matchmaking, curated newsfeeds, and finally online events as well. It’s all about empowering sales organizations to survive and thrive in the new digital world.


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