At a time when B2B customer buying behavior has fundamentally changed, the importance of thought leadership for customer acquisition increases dramatically.
In fact, B2B buyers need to simplify and streamline their buying decisions as much as possible. More and more buyers are relying on independent online research in the B2B buying process and only contacting sellers towards the end of the buying process. Therefore, it is imperative that your company or products are present and your content is noticed during this phase of online research.
For maximum impact and results, it is also essential to leverage digital/social media channels for your exclusive content to better reach your existing audience and attract new customers.
What are you doing to make sure your company is "Top of Mind" with your target customers?
If you'd like to have a conversation about how you can create a thought leadership strategy for your salesforce, my agency colleagues and I are available at info@B2BmodernSelling.com.
PS: Please also read our in-depth article Why Thought Leadership Is So Important to B2B Sales Success.