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Profile
Join date: Feb 15, 2022
About
I've spent the better part of the last thirty years building tech companies and managing their sales ...
But the way we live, and work is changing dramatically and it also affects traditional B2B sales. This is why I am on a mission to build an amazing community – a digital hub for B2B sales and revenue professionals. I want to bring together exclusive content, engaging discussions, peer expertise, matchmaking, curated newsfeeds, and finally online events as well. It’s all about empowering sales organizations to survive and thrive in the new digital world.
Overview
First Name
Roland
Last Name
Kümin
Phone
+41 44 381 96 11
Posts (64)
May 8, 2025 ∙ 3 min
Unlocking B2B Success: Why White Papers Are Your Secret Weapon in 2025
White papers are a game-changer for B2B marketing. They transform complex tech info into engaging stories, guiding buyers from problem to solution. Perfect for LinkedIn carousels, they boost engagement and establish thought leadership. By nurturing leads with clear benefits and case studies, white papers build trust and drive decisions. Plus, they enhance SEO with long-form content. Ready to connect with your audience? Make white papers your go-to strategy!
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Dec 19, 2024 ∙ 2 min
B2B Sales: What Awaits Us in 2025?
Discover the future of B2B sales in 2025: Omnichannel strategies, data-driven success, and holiday wishes for a prosperous new year!
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Sep 29, 2024 ∙ 3 min
Why "Feature/Function, Good Enough" Positioning Won't Cut It Anymore
Why 'feature/function' positioning no longer works: Exec buyers want clear, outcome-focused messaging and strategic partnerships.
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Roland Kümin
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